01 · Understand
Alex · your founder's office
You brief Alex. Alex runs the specialists (research, accounts, named people, first touches) and brings you the moments that need a human. Nothing sends without your approval.
illustrative screens, replaced by the live console when the dashboard ships
What Alex runs
Alex is the chief of staff: briefs each specialist, keeps them honest, and escalates only the moments that need a human. The plan, the budget, the go-live: those stay your call.
You get two verbs: approve, and the system executes; or act yourself, and the system observes completion.
01 · Understand
02 · Prospect
03 · Write
First touch to Priya Raman, VP Support
run 8f21c4 · sdr.outreach_copywriter · drafted 16:11
Priya, your team took on the Melbourne depot integration in March and is now covering three warehouse systems with the headcount of one…
Meet Alex
Alex takes the objective, directs the specialists, and keeps the record honest: every step resolves as observed, attested, inferred, or timeout → adapt. What reaches you is the decision, not the noise.
You configure the inputs: who you sell to, what is off limits, who signs off. The machinery stays ours to run.
> alex.run('brightdesk · Q3 pipeline') 16:04 briefed icp_strategist done 16:04 gate approval.required ← waiting on you 16:07 observed approved by you 16:07 ran account_prospector done 16:09 ran stakeholder_mapper done 16:09 running account_researcher
The gate
Approve, and the system executes. Or act yourself, and the system watches for the completion and records it. There is no third button, and draft → queued is a transition only you can make.
run 8f21c4 · sdr.outreach_copywriter · drafted 16:11
Priya, you took on the Melbourne depot integration in March and your team is now covering three warehouse systems with the same headcount as one. We built the handover automation for two logistics firms in that exact position. Worth twenty minutes?
Every step resolves as
Tell Alex who you sell to. The first targeting spec comes back for your approval, and nothing moves until you give it.